by: Peter V. Ruble
For college students and other people who feel burned out trying to balance paying the bills and living at the same time, ads like these can prove to be irresistible. Many of them make perfect sense and easily hook you based on good concepts. Unfortunately, many times the product or service does not match the brilliance of a great idea for making money from home or through the Internet. As I’ve learned myself, the further you go down this road, the more excited you get. You basically get hooked, and if you aren’t careful, you will end up working hard and falling further into debt than you can imagine. Much like gambling, the lure of easy money and independence can make just about anyone fall prey to work at home scams that feed off your dreams to get to your wallet so they can go on to the next victim.
Hopefully, you will never fall victim to these scam artists. However, the fact of the matter is that these scammers would not be wasting their time if they were not making any money. And as long as people continue to get mixed up in this business, these scammers are going to stick around to trick more and more people.
The best way to keep a scammer’s claws away from your credit card is to do thorough research on each opportunity that you are considering. This means doing much more than simply reading a bit about it online. In my personal experience, I have been taken by companies who were savvy enough to pollute the Internet with staged testimonials, guarantees, questionable references to big name endorsements, and even appearances in the Better Business Bureau.
A colleague of mine who invested in vending machine placement services even went so far as to physically go to the manufacturing plant to tour the warehouse as well as contact the Better Business Bureau of that state. What he received, in return, were twenty malfunctioning candy machines with a list of local businesses who had apparently agreed to receive them. Not only did none of these businesses know what he was talking about, many of them were hostile when he showed up to place them.
What you want to do is check message boards such as the ASK section of Yahoo.com. Another simple method of weeding out the scams from the genuine opportunities is to go to a search engine and simply type in the company name followed by the word “scam”. If you do this, and you are barraged by an endless list of complaints, you my friend have found a nugget of gold in a sea of mud.
In terms of the Better Business Bureau, it is best to contact them directly to ask about any complaints, and also find out how long a company has been listed. The Better Business Bureau operates state by state. They will be able to tell you if they have any complaints on file. If they do, you will want to avoid the opportunity at all costs. But if it appears that a company is doing business the right way, you can continue your own research.
Being in the Business Bureau is not necessarily that hard to accomplish. Many scammers can use their money and connections to set up a front to initially qualify for the Better Business Bureau just long enough for them to collect their cash from unsuspecting victims, close shop, create a new identity and start again.
Before you decide to do anything, attempt to get in touch with the company that you are interested in. Can you get a human being on the phone? Do they have an actually physical address? How long does it take them to respond to your e-mails, if at all? If you cannot even talk to the company before you start, there is not chance that they will be around when you really need them. I once made quite a bit of money selling vacation vouchers on auction sites. The marketing plan was sound, and the money saving vouchers was a hit. Only problem was, I could never get in touch with their customer service department to handle my customer inquiries and complaints once I realized that the promises that existed in writing on the vouchers were misleading at best. This proved to be such a problem that it took me over a year to recover from the negative publicity on my auction site.
Of course, there are legitimate home based businesses out there. With the Internet and all the low cost, web producing tools available, there seems to be a renaissance in entrepreneurship. Basically, just find a product or service you can market online, and do your research. Sell on EBay if you don’t want to build your own website. You can have a website their and all search engine marketing is already done by EBay. The Small Business Association has an office in downtown Tacoma and contains invaluable information on their website http://www.sba.com. Since small business is the backbone of our country economically, sources such as these are eager to help you create a plan with realistic expectations.
However, like anything else worthwhile, you have to do your homework and work hard at it. The problem is that too many people make you think you can practically go online and make money just clicking on a mouse. You want to steer clear of any business that asks to you to pay for their “Top Secret” e-book that will teach you how to make an automated income.”
Think about it, if you are in dire need of cash, can you imagine any other situation in which you would not only work for free, but pay for the privilege to work. There are no magic formals or secrets worth paying for. All of the information in these e-books can be found for free through your own research if you have common internet skills.
If you don’t want to work hard and just make a few easy extra bucks without donating your blood or volunteering to be a guinea pig, it is possible to make some good extra money filling out online surveys or through mystery shopping. There are real opportunities out there which require no fee to get started. Not only that, several of them will even give you a $5 bonus just for signing up. If a company such as this is legitimate, they would be making lots of money through the success of its members. Companies that require that $49.97 start up fee only make money through the fee and only want to teach you how to get other people to do the same. The products are all useless lists and general information that anyone with a functioning mind could figure out on their own, or get for free by doing their own research.
In 12 years of trying to make a living on the Internet, the following are the best companies I have ever encountered for making a few extra bucks filling out surveys, playing games and mystery shopping. They probably won’t pay the rent, but if you’re interested in making an extra $400 or $500 a month or eating out at nice restaurants and going to movies for free, you may want to check these out:
Mystery Shopping Providers Association: ." target=new>http://www.mysteryshop.org/shoppers/">.
This site contains all the information you will ever need on starting up as a mystery shopper. It is also a portal for the best sites to go to for mystery shopping jobs online, and they don’t require that you invest a penny.
InboxDollars.com. (you can sign up for free and get $5 just for signing up. You can make a few hundred dollars in one day, theoretically, if you are willing to use a credit card to sign up for free or paid trials. Just make sure you have the patience to fill out the long surveys and keep detailed records so you can remember to cancel your free trials before you get charged. Also, you can fill out surveys to make a dollar or two which are completely free. I’ve made about $400 with this site.
http://www..sendearnings.com.(almost identical to InboxDollars.com)
http://www.treasuretrooper.com. (a lot of free surveys and cool games).
http://www.tiktikcash.com. By far the best of the survey sites. The free surveys are tremendous. You can make a dollar or two in one minute. This site has the shortest, most painless surveys. I made over thirty bucks in less than after signing up.
About The Author
Peter Ruble
CEO
http://AmericanRubles.com
EdealsGoneWild.
Using Social Media Sites to Build Traffic
by : Matt Bacak
internet world is on social media sites. Many times when you post on these types of sites you can gain top positions in the search engines in, sometimes minutes! The search engines view content on these sites as current cutting edge information that is highly relevant to the viewing public. How long this will last is anyone's guess, but for now it definitely pays to get your information out there to generate as much traffic as possible.
Of the online communities, I like to use eBay. Now you may be thinking ebay? Well, yes! There is a way to submit your articles through ebay Blogs. All you have to do is go to ebay.com, click on the 'Community' tab at the top and then scroll down to ebay Blogs under the 'General' section. Register with them and start submitting. The other good thing with ebay is you can also display any products you are selling and link to your store if you have one set up.
I also like to use MySpace. MySpace allows me to have a blog. I set up a blog on MySpace and I put my articles there. Now, each of these articles are driving traffic back to my squeeze page so I can capture those people's information and also try to sell to them. Once they become a sale, then what I'll do is take them offline. We'll pick up the phone and we'll call them.
I'm also using the online communities, such as Squidoo, Scribed, Digg, Propeller, Socialmarker and Amazon. As crazy as this may sound, Amazon also allows you to set up a blog through Amazon Connect.
As for Squidoo.com, I can build content that is monetizable, add my links and set up affiliate marketing 'lenses'. One other cool thing is Squidoo sites can be bought and sold. (For more detailed information on Squidoo visit http://en.wikipedia.org/wiki/Squidoo )
Scribed.com allows you to publish any type of article you want. It is great for republishing old content such as back issues of your email broadcasts and newsletters.
Digg.com (http://en.wikipedia.org/wiki/Digg) is good for time limited things that you want to announce to the world.
Propeller.com (http://en.wikipedia.org/wiki/Propeller.com )is also a good site to submit your content as well as other people's content.
Socialmarker.com allows you to set up bookmarks on several sites, bookmark special pages, major blog posts, videos, squidoo pages and links to your site.
As you can see, social media is very viral and has a lot of web power to take your website to the top in its niche. If you're not using social media to grow your business you're leaving a ton of money on the table. Take a look at these social media sites I mention and begin to network your business to the virtual sphere. It's well worth the effort!
internet world is on social media sites. Many times when you post on these types of sites you can gain top positions in the search engines in, sometimes minutes! The search engines view content on these sites as current cutting edge information that is highly relevant to the viewing public. How long this will last is anyone's guess, but for now it definitely pays to get your information out there to generate as much traffic as possible.
Of the online communities, I like to use eBay. Now you may be thinking ebay? Well, yes! There is a way to submit your articles through ebay Blogs. All you have to do is go to ebay.com, click on the 'Community' tab at the top and then scroll down to ebay Blogs under the 'General' section. Register with them and start submitting. The other good thing with ebay is you can also display any products you are selling and link to your store if you have one set up.
I also like to use MySpace. MySpace allows me to have a blog. I set up a blog on MySpace and I put my articles there. Now, each of these articles are driving traffic back to my squeeze page so I can capture those people's information and also try to sell to them. Once they become a sale, then what I'll do is take them offline. We'll pick up the phone and we'll call them.
I'm also using the online communities, such as Squidoo, Scribed, Digg, Propeller, Socialmarker and Amazon. As crazy as this may sound, Amazon also allows you to set up a blog through Amazon Connect.
As for Squidoo.com, I can build content that is monetizable, add my links and set up affiliate marketing 'lenses'. One other cool thing is Squidoo sites can be bought and sold. (For more detailed information on Squidoo visit http://en.wikipedia.org/wiki/Squidoo )
Scribed.com allows you to publish any type of article you want. It is great for republishing old content such as back issues of your email broadcasts and newsletters.
Digg.com (http://en.wikipedia.org/wiki/Digg) is good for time limited things that you want to announce to the world.
Propeller.com (http://en.wikipedia.org/wiki/Propeller.com )is also a good site to submit your content as well as other people's content.
Socialmarker.com allows you to set up bookmarks on several sites, bookmark special pages, major blog posts, videos, squidoo pages and links to your site.
As you can see, social media is very viral and has a lot of web power to take your website to the top in its niche. If you're not using social media to grow your business you're leaving a ton of money on the table. Take a look at these social media sites I mention and begin to network your business to the virtual sphere. It's well worth the effort!
Your Guaranteed Online Success Is No Longer A Dream...
by: Nick Brighton
When people ask me "Is it really possible to make money online?", I always look at them with confusion.
Why? Because my answer is so straight forward...
The answer is "Of course it is...in fact it's possible to make money offline, in the desert, in outerspace and on Mars"
Sounds kinda weird I know, but let me explain. Most of us already know that making money online is not a myth, but yet we still have those doubts due to poor results or whatever the current excuse might be.
The TRUTH is, that making money online is no different to how people made money 100 years ago. The simple fact is that in order to be a successful internet marketer, we all need a few things in place, a few basic principles if you like...
1. A plan
It's not a good idea to spend all your time, money and effort in something that will "fall off the bandwagon" in 6 months time. In order to settle with a nice consistent paycheck each month, we need a plan of action. This could be something like...
step 1. find a desperate market that uses the internet a lot
step 2. find a product that they will want
step 3. sell that product to them
step 4. send "x" amount of emails that do nothing but help them with their problems and provide extra support for the product they have already bought through your affiliate link
step 5. survey your customers and ask them what else they would like to know (in exchange for a free copy of your upcoming product)
step 6. pay someone to create that product and put it up online
step 7. tell your existing customers that the product is available
step 8. offer an upsell
step 9. repeat steps 4 - 8 for 12 months whilst bringing in new prospects through article marketing and other common methods
That's a basic plan, but it's better to have it there in front of you so that you know what you should be working on each day.
But even then, we all know that even with a basic overall plan like that, that money is still not guaranteed. That comes down to one thing only...research.
If I knew that a market was desperate for a certain solution to a certain problem, and I knew where they hung out...don't you think that I would (as a marketing entrepreneur) do everything in my power (including paying people) to create that solution and go and present it to them?
Of course I would. It beats the heck out of guessing your way through and "hoping" that people will buy. End of the day, don't reinvent the wheel, just make it go faster...just like all those sports car companies do all the time (and make millions every month doing so)
The next problem we face is the FAILURE ITESELF to deliver products or services that people will want...even if we know what to deliver to our market. Let me explain...
Even if we KNOW what our market wants, it can still be a little daunting to create a product that meets their needs.
You can of course outsource your product creation. But in order to oursource anything, you better be damn sure that people will want it.
Moral of that...Do your research first before paying someone to create a product for you ! More prominently, did you realize that the very screen you're looking at right now has the ability to display information that can make you a millionaire?
I am talking about your ability to tap into the world's largest source of information...the internet.
You see, we are all guilty of spending waaay too much time in forums and end up asking questions we could have googled in 1 min flat and got ourselves an answer...
..yet we continue to be slaves to comfort and reassurance. The reassurance of a community (which is great, but you need to be working flat out to really kick your business into overdrive, so floating around forums in the day is NOT a good idea)
What I am leading to here is what we, as internet marketers should be embracing and exploiting everyday...
INFORMATION
It's the stuff that can make you a $1500 WSO, a lifetime niche business, an expert at seminars...you name it, INFORMATION is the lifeblood to wealth...whether you're selling it or just plain using it to sell more of a product.
Information is the gold. But why am I stating such an obvious point? Well, here's a real life example of why...
I just did a few searches on google, then ended up drilling down to some linked websites. I was lokking for a particular piece of information.
I was patient, calm and attentive. I wanted that info and I was damn sure that SOMEONE had published it online (everything about anything is available online folks).
So,
I found the information I was looking for, plus to my suprise I found some golden info that I could use for a new eBook/video/report/WSO...whatever..
This info is set to make me a few extra thousand per year, just from a simple search (that should be encouraging to all of those failing SEO people who can't make it to the front page of Google...I found my gold on Youtube and the 3rd page of Google...)
The ultimate point is, are you trying to push dead donkeys or are you learning things that can seperate you from the competition? The more stuff you know, the better off you will be. Even if it's something obscure, you can still hand it to other people for profit.
When it comes to internet marketing, don't just think of yourself as some wannabe expert or whatever...
..instead, think of yourself as an "information broker".
Just like you ignorantly pass hundreds of houses a day when looking for a new home, people plough through hundreds of websites and links each day, looking for the whole piece to their solution.
Why not be their "researcher", and gather all that info together (spending a few hours doing so) and then package it as if they MUST buy it and NEED the solution because it WILL MAKE THEIR LIVES BETTER and will SOLVE THEIR PROBLEMS and SAVE THEM TIME. I hope you've been paying attention...I won't say it again ;-)
One final point...
How many times have you been told to do something like "put up a squidoo lens, write an article, test your copy etc?" Yet, out of all those things you have been told, how many have you HONESTLY implemented?
Well, I'm sure many of you will say "none", or "a few". Which leads me on to the entire point of this post...
If your excuse to why you haven't done all those things is because of your lack of time, then you're not running a business... You see, all you are doing is filling your spare time with labour that ultimately leads to labour related income...
You see, a real business will sacrifice profits for investment in outsourcing. Areal business PERSON will understand that this internet marketing stuff requires AT LEAST 8 hours per day to see any near future results.
If you continue to work at this part time, you will ultimately see
part time results.
The reality is that this business, for the early part (just like any other type of business) requires extra hours and significant learning curves. You either cut your losses and go full bore into this stuff, or you accept second rate income for working part time hours.
Once you take the leap and truly commit, your income will reflect that. At which stage, you CAN invest in outworkers to develop new sites, new copy and test results for you etc.
Until then, treat it like any kind of start up business. Just because you're working at home in your homer simpson boxer shorts DOES NOT mean that you are a success.
Bite the grit and for god's sake, get some work done.
About The Author
When people ask me "Is it really possible to make money online?", I always look at them with confusion.
Why? Because my answer is so straight forward...
The answer is "Of course it is...in fact it's possible to make money offline, in the desert, in outerspace and on Mars"
Sounds kinda weird I know, but let me explain. Most of us already know that making money online is not a myth, but yet we still have those doubts due to poor results or whatever the current excuse might be.
The TRUTH is, that making money online is no different to how people made money 100 years ago. The simple fact is that in order to be a successful internet marketer, we all need a few things in place, a few basic principles if you like...
1. A plan
It's not a good idea to spend all your time, money and effort in something that will "fall off the bandwagon" in 6 months time. In order to settle with a nice consistent paycheck each month, we need a plan of action. This could be something like...
step 1. find a desperate market that uses the internet a lot
step 2. find a product that they will want
step 3. sell that product to them
step 4. send "x" amount of emails that do nothing but help them with their problems and provide extra support for the product they have already bought through your affiliate link
step 5. survey your customers and ask them what else they would like to know (in exchange for a free copy of your upcoming product)
step 6. pay someone to create that product and put it up online
step 7. tell your existing customers that the product is available
step 8. offer an upsell
step 9. repeat steps 4 - 8 for 12 months whilst bringing in new prospects through article marketing and other common methods
That's a basic plan, but it's better to have it there in front of you so that you know what you should be working on each day.
But even then, we all know that even with a basic overall plan like that, that money is still not guaranteed. That comes down to one thing only...research.
If I knew that a market was desperate for a certain solution to a certain problem, and I knew where they hung out...don't you think that I would (as a marketing entrepreneur) do everything in my power (including paying people) to create that solution and go and present it to them?
Of course I would. It beats the heck out of guessing your way through and "hoping" that people will buy. End of the day, don't reinvent the wheel, just make it go faster...just like all those sports car companies do all the time (and make millions every month doing so)
The next problem we face is the FAILURE ITESELF to deliver products or services that people will want...even if we know what to deliver to our market. Let me explain...
Even if we KNOW what our market wants, it can still be a little daunting to create a product that meets their needs.
You can of course outsource your product creation. But in order to oursource anything, you better be damn sure that people will want it.
Moral of that...Do your research first before paying someone to create a product for you ! More prominently, did you realize that the very screen you're looking at right now has the ability to display information that can make you a millionaire?
I am talking about your ability to tap into the world's largest source of information...the internet.
You see, we are all guilty of spending waaay too much time in forums and end up asking questions we could have googled in 1 min flat and got ourselves an answer...
..yet we continue to be slaves to comfort and reassurance. The reassurance of a community (which is great, but you need to be working flat out to really kick your business into overdrive, so floating around forums in the day is NOT a good idea)
What I am leading to here is what we, as internet marketers should be embracing and exploiting everyday...
INFORMATION
It's the stuff that can make you a $1500 WSO, a lifetime niche business, an expert at seminars...you name it, INFORMATION is the lifeblood to wealth...whether you're selling it or just plain using it to sell more of a product.
Information is the gold. But why am I stating such an obvious point? Well, here's a real life example of why...
I just did a few searches on google, then ended up drilling down to some linked websites. I was lokking for a particular piece of information.
I was patient, calm and attentive. I wanted that info and I was damn sure that SOMEONE had published it online (everything about anything is available online folks).
So,
I found the information I was looking for, plus to my suprise I found some golden info that I could use for a new eBook/video/report/WSO...whatever..
This info is set to make me a few extra thousand per year, just from a simple search (that should be encouraging to all of those failing SEO people who can't make it to the front page of Google...I found my gold on Youtube and the 3rd page of Google...)
The ultimate point is, are you trying to push dead donkeys or are you learning things that can seperate you from the competition? The more stuff you know, the better off you will be. Even if it's something obscure, you can still hand it to other people for profit.
When it comes to internet marketing, don't just think of yourself as some wannabe expert or whatever...
..instead, think of yourself as an "information broker".
Just like you ignorantly pass hundreds of houses a day when looking for a new home, people plough through hundreds of websites and links each day, looking for the whole piece to their solution.
Why not be their "researcher", and gather all that info together (spending a few hours doing so) and then package it as if they MUST buy it and NEED the solution because it WILL MAKE THEIR LIVES BETTER and will SOLVE THEIR PROBLEMS and SAVE THEM TIME. I hope you've been paying attention...I won't say it again ;-)
One final point...
How many times have you been told to do something like "put up a squidoo lens, write an article, test your copy etc?" Yet, out of all those things you have been told, how many have you HONESTLY implemented?
Well, I'm sure many of you will say "none", or "a few". Which leads me on to the entire point of this post...
If your excuse to why you haven't done all those things is because of your lack of time, then you're not running a business... You see, all you are doing is filling your spare time with labour that ultimately leads to labour related income...
You see, a real business will sacrifice profits for investment in outsourcing. Areal business PERSON will understand that this internet marketing stuff requires AT LEAST 8 hours per day to see any near future results.
If you continue to work at this part time, you will ultimately see
part time results.
The reality is that this business, for the early part (just like any other type of business) requires extra hours and significant learning curves. You either cut your losses and go full bore into this stuff, or you accept second rate income for working part time hours.
Once you take the leap and truly commit, your income will reflect that. At which stage, you CAN invest in outworkers to develop new sites, new copy and test results for you etc.
Until then, treat it like any kind of start up business. Just because you're working at home in your homer simpson boxer shorts DOES NOT mean that you are a success.
Bite the grit and for god's sake, get some work done.
About The Author
Nick Brighton
I know all the dirty little secrets of the most successful internet marketer alive today. His name is Frank Kern and this exclusive undercover audio interview reveals 12 of his most powerful money making secrets that will work for anyone, including you... http://www.secretsofmasscontrol.com
I know all the dirty little secrets of the most successful internet marketer alive today. His name is Frank Kern and this exclusive undercover audio interview reveals 12 of his most powerful money making secrets that will work for anyone, including you... http://www.secretsofmasscontrol.com
8 Proven Points To Make A Home Business Website Profitable
by: Juhani Tontti
It is a miracle how the most successful home business websites have so much in common, despite of the fact that they look so different. This cannot be a co-incident.
One common feature is that these successful sites are likable and somehow easy to use. Everything looks so clear, so it is easy to judge whether you like it or not.
They look so simple, that I often ask, what special they have and how they have become so successful? It seems that the simpler and the more user friendly the site is, the better chances it has to create big sales.
Very clearly one big success factor is that the finetuning work should concentrate to take away all the unnecessary elements and non-selling links.
1. Winning Element: Attention Grabbing Title.
The title is absolutely the most important element of the site. It should contain the promise and to describe the content of the site.
A Great Title informs in a catchy way that this website includes the benefits about this topic.
The headline should be written well and it should stand out from the rest of the copy. It also should be the first element, which catches the visitor attention in seconds, because if it does not do that, the visitor continues the surfing.
2. Winning Element: Well Written Copy.
The Internet is the information highway, so the role of the copy is very important, this is the world of the words. The copy should draw the readers attention immediately to the benefits your offer give to him.
The style is important and the target is to build up the trust from the first contact. The copy should make the reader enthusiastic about the benefits but it should not use hype style overpromises, because they will destroy the trust.
3. Winning Element: Easy Site Navigation.
This is the technical must, because nothing drives the visitors away faster than the bad navigation. The site structure should be clear and logical, so that the visitor knows all the time, where he is and to where he could go from here.
The menu should be the same on every page and clearly accessible and also easy to understand. The terms should be clear, despite of the fact that you may want to use internet home business keyphrases.
4. Winning Element: Call To Action.
After the copy has presented the main benefits it is the time to call the reader into action. The clearnes is important. The visitor hates the situation, when he does not know, what to do next so it is better to call him to action and not to leave him guessing? Action is everything and we have to call the reader to do that.
One good way is to lower the bar, i.e. to offer a cheap or free trial opportunity for some weeks, before the reader will buy the product. The efficiency is the better, the more often you call the reader into action.
5. Winning Element: Images.
One picture tells more than thousand words. You should include photos of every product you sell, because they make the products more real, than the copy alone.
To make the navigation easier, you can use thumbnails instead of big images, which link to larger images. This speed up the page loadings.
6. Winning Element: Optin Form.
Most of the internet home business visitors needs at least five contacts before they will buy. It is important to get the website visitor`s name and email address in the early stage, because otherwise they can leave the site and you will never see them again.
In this process you have to give them a gift, an email course, a free e-book or something like that, which again will sell your offer later on. Now you can send them messages during a long period of time, which clearly makes the process more productive.
7. Winning Element: About Us Section.
The idea of every internet home business site is to build trust over a long period of time. This requires that you tell enough about yourself and give your contact information for further questions.
All big home business brands are build by stories, so can you also do. The idea of the story is to give enough information about you and to show that there is a real person working for the customers. This shows people that there is a real people behind the business.
8. Winning Element: Site Freshness.
People and search engines love unique, fresh information. A successful home business website goes through regular changes and additions. The visitor sees immediately that it is up to date.
It is useful to look the competing sites in your internet home business niche, because they are a great source of new ideas. Another idea is to make sure your site can stand out from the crowd.
The marketing is very important but the key is still the quality of your internet home business site. It makes the people to come back and it is the real place, where they can reach you and your offers.
About The Author
Juhani Tontti is a successful, full-time home business marketer with over 25 years experience from off-line and on-line brand building. Get more information, click here: http://www.Way2Miracle.com
It is a miracle how the most successful home business websites have so much in common, despite of the fact that they look so different. This cannot be a co-incident.
One common feature is that these successful sites are likable and somehow easy to use. Everything looks so clear, so it is easy to judge whether you like it or not.
They look so simple, that I often ask, what special they have and how they have become so successful? It seems that the simpler and the more user friendly the site is, the better chances it has to create big sales.
Very clearly one big success factor is that the finetuning work should concentrate to take away all the unnecessary elements and non-selling links.
1. Winning Element: Attention Grabbing Title.
The title is absolutely the most important element of the site. It should contain the promise and to describe the content of the site.
A Great Title informs in a catchy way that this website includes the benefits about this topic.
The headline should be written well and it should stand out from the rest of the copy. It also should be the first element, which catches the visitor attention in seconds, because if it does not do that, the visitor continues the surfing.
2. Winning Element: Well Written Copy.
The Internet is the information highway, so the role of the copy is very important, this is the world of the words. The copy should draw the readers attention immediately to the benefits your offer give to him.
The style is important and the target is to build up the trust from the first contact. The copy should make the reader enthusiastic about the benefits but it should not use hype style overpromises, because they will destroy the trust.
3. Winning Element: Easy Site Navigation.
This is the technical must, because nothing drives the visitors away faster than the bad navigation. The site structure should be clear and logical, so that the visitor knows all the time, where he is and to where he could go from here.
The menu should be the same on every page and clearly accessible and also easy to understand. The terms should be clear, despite of the fact that you may want to use internet home business keyphrases.
4. Winning Element: Call To Action.
After the copy has presented the main benefits it is the time to call the reader into action. The clearnes is important. The visitor hates the situation, when he does not know, what to do next so it is better to call him to action and not to leave him guessing? Action is everything and we have to call the reader to do that.
One good way is to lower the bar, i.e. to offer a cheap or free trial opportunity for some weeks, before the reader will buy the product. The efficiency is the better, the more often you call the reader into action.
5. Winning Element: Images.
One picture tells more than thousand words. You should include photos of every product you sell, because they make the products more real, than the copy alone.
To make the navigation easier, you can use thumbnails instead of big images, which link to larger images. This speed up the page loadings.
6. Winning Element: Optin Form.
Most of the internet home business visitors needs at least five contacts before they will buy. It is important to get the website visitor`s name and email address in the early stage, because otherwise they can leave the site and you will never see them again.
In this process you have to give them a gift, an email course, a free e-book or something like that, which again will sell your offer later on. Now you can send them messages during a long period of time, which clearly makes the process more productive.
7. Winning Element: About Us Section.
The idea of every internet home business site is to build trust over a long period of time. This requires that you tell enough about yourself and give your contact information for further questions.
All big home business brands are build by stories, so can you also do. The idea of the story is to give enough information about you and to show that there is a real person working for the customers. This shows people that there is a real people behind the business.
8. Winning Element: Site Freshness.
People and search engines love unique, fresh information. A successful home business website goes through regular changes and additions. The visitor sees immediately that it is up to date.
It is useful to look the competing sites in your internet home business niche, because they are a great source of new ideas. Another idea is to make sure your site can stand out from the crowd.
The marketing is very important but the key is still the quality of your internet home business site. It makes the people to come back and it is the real place, where they can reach you and your offers.
About The Author
Juhani Tontti is a successful, full-time home business marketer with over 25 years experience from off-line and on-line brand building. Get more information, click here: http://www.Way2Miracle.com
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